If you want your business to survive online, it must be able to stand toe to toe against its competition and be able to adapt to the constantly changing technology. And one strategy that has come up as a solution for today’s business demands is viral marketing.
Online or offline, it is essential for business as it can reach your clients faster and it doesn’t require a lot of money to launch. Viral marketing is a type of advertising campaign that relies on individuals to pass on marketing messages to other individuals, so that recognition of a product or service spreads and replicates, as they say – like a virus. This approach can create a lot of positive impact on promotional campaigns or product launches.
One of the most amazing things about viral marketing is the moment when a brilliant idea takes off, it can launch a company to fame and financial success – inexpensively. People who are compelled to pass on your message drive other people to action. One individual transmits the story to another, which they pass on to yet another, and so on. This is harnessing the power of the buzz, the word-of-mouse, or viral marketing.
Besides, it doesn’t have to cost you an arm and a leg to drive laser-focused traffic to your website. Viral marketing is a low-cost yet effective tool to do just that. So here are some practical tips to help you launch a low-cost viral marketing campaign that will yield positive results.
Write Articles That Promote Your Product
You can post these articles on your website as well as submit them to article directories. If people find your articles entertaining or useful, they can reprint them on their website, e-books, e-zine, or newsletter.
If you don’t like writing or just don’t have the time, there are free or low-cost PLR articles you can use. However, to prevent being de-indexed by Google for dupe content, you should rewrite portions of these articles to alter their content and make them more unique as other people use these PLR articles as well.
Purchase the Branding Rights to a Successfully Viral Ebook
After branding the ebook with your site URL and links, you can give it away to people at no charge and allow them to pass it along to others. Your ebook will be received or downloaded repeatedly by other individuals down the line until it virally spreads across the internet.
Write Your Own Ebook
Create an ebook and allow people to place their ads in it for free, with the understanding that they will, in return, give away the ebook to their email subscribers and website visitors. Of course, the ebook points back your own website or product that you are promoting,
Build Your Product Website
If you have the experience and skill, you can build a website that promotes your product. You can also allow people to download your products for free and provide them with giveaway right so they can distribute them freely to other people. This will enable your product and your links to propagate across the internet until your brand gains recognition and, as a result, pull in traffic to your website.
To make this possible, your free giveaway product should carry your advertisement or you should require product recipients to directly link to your website. They should also keep your copyright notice untampered as this is where you will include a link back to your website.
Viral marketing doesn’t have to be difficult. The simpler and more engaging your message is, the more widespread its pull will be. But with so many aspiring Internet Marketers out there, how are you going to keep up and be successful in your chosen niche?
Surely, viral marketing will serve its purpose..but how? If you don’t have massive traffic to your website, how will your product be viral?
Many people erroneously believe that viral marketing requires a huge budget to work. Not even close. As we’ve discussed above, it wouldn’t cost you an arm and a leg to drive massive traffic to your website.
That being said, the next question would probably be – then what technique should you use for viral marketing?
Because if you would like to have lots of internet traffic to your website, this will be the most important book you’ll ever read. And what makes it cooler is we are practically giving it away for $3.65 ONLY.
As we’ve said, it doesn’t need to cost you an arm and a leg. 🙂
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