Do you often use hashtags in your social media posts? How about on your campaigns, are you running hashtags too? If yes, are they successful? Would you like to have more successful hashtag marketing campaigns?


There’s a tremendous amount of marketing campaigns taking place every day. Everyone is busily putting together their campaigns, but many without even a little understanding of what they need to be accomplished. So let’s look at how you can have an awesome marketing campaign by getting the most out of your hashtag campaigns.


#1 What’s Your Audience Already Discussing?

If you want to enjoy great success, you need to know what your followers are already talking about. The best way to do this is to simply ask them and then let them dialogue among each other. For example, if you sell smartphones and you want to know what it is your audience is looking for about smartphones, then ask them.


#2 Use Low Barrier Entry for Contest Entries

Make it easy for them to participate whether that’s in a dialogue or a contest. If you are running a contest, minimize your channels. Pick two or three ways they can enter. For example, Facebook, Twitter, and Instagram. Make it easy to enter by keeping the form they need to fill out simple and the entry process easy.


#3 Target Their Behaviors

Targeting their behavior can really pay off. In Facebook, you will do this by selecting them in the ad set menu. When you target their behavior, you’ll enjoy the benefits.


#4 Understand How to use Hashtags

Everyone is running around using hashtags but few understand their importance or what it is they do, so before you decide to go hashtag crazy make sure that you do your homework and learn more about what it is they do, how they function, why they are so important to your marketing campaigns, and how to use them correctly.


It’s in the Results!

The success of your campaign is in the results you achieve. You can measure social metrics like engagement and impressions. You can also measure brand metrics to determine the growth in brand recognition. There are tons of factors that contribute to your success but letting your followers have a voice and letting followers inspire other followers can make a huge difference in the success of your marketing campaign.

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