We already talked in the previous blog, How To Get More Traffic Through Killer Visual Content, about why you must use spot-on graphics to give your site additional traffic, but if you haven’t read about it, you would want to check it out first.
Today, let’s uncover the science behind how visual content can get you more shares and more visits.
The Power of Convenience
We’ll start by giving you something to think about. Let’s say we’re a teacher and a student. If you were to be provided with an assignment and you have the freedom to google about it, how would you approach the task? Would you read each of the top search results Google generate or would you do it differently?
We’ll guess that you will not choose the former because it will take a lot of time, effort, and brain cells to do. Let’s be honest, people are lazy by nature. If we can do things the easy way, we would. Fortunately, that inherent trait of our species actually made us who we are and led us to where we are now — the digital age.
Visual Marketing works because we like things that are simple, fast, and free. We tend to go away from spending too many calories because we fear that we will not have enough energy left for things that are necessary. If you are wondering why, keep reading.
How the Brain Works
Visual content is compelling because it’s the type of communication our brains crave. People remember 80% of what they see but only 20% of what they read. The reason for this is that our brains are wired to process relationships between objects faster than it can handle the language associated with them.
The time it takes for the brain to process visual cues usually takes about a quarter of a second, while reading takes longer, apparently. In fact, recent findings in the journal Attention, Perception, and Psychophysics show that the fastest time the human brain can process images takes only 13 milliseconds. You can’t read a sentence that quick, right?
Moreover, the average consumer attention span lasts for only eight (8) seconds. So if you want to make a good impression, grabbing their attention between that time frame is the best way to do it. But how can that happen when you think your product has a lot to offer? Simple, help them cement concepts in their brain through images, signs, and visual cues.
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