Blogging helps you to develop valuable skills.  The most obvious skill is developing your writing talents.  You may not think of yourself as a great writer. Blogging will help you strengthen your writing skills.  The more you blog, the more you’ll be able to organize your thoughts easier and create engaging content.  

When you are able to write well you will see it can benefit you in a variety of ways.  Both your personal life and professional life can reap the benefits of fine-tuning your writing skills.

Benefits of Blogging  

Writing a blog will help you to become a better communicator and you will be able to more effectively express yourself both orally and in writing.  You will likely find that you are more observant and organized in your everyday life.

Starting a blog really has no downsides, except the time you put into it.  You can start a blog for no cost investment by using blogging platforms such as WordPress.  Even if your blog doesn’t bring in any new revenue or customers, you still haven’t lost any money.  Instead of asking yourself why you should start a blog, you should be asking yourself, “Why not?”

Choosing the Right Niche

Now that you’ve made that decision to start blogging, you will hear a lot about choosing a niche.  Your niche includes your blog subject as well as the target audience who will be reading it.  Choosing the right niche can make your blog very profitable. 

There isn’t any particular set of rules for finding the perfect niche but the following guidelines can help you pick a strong niche.

Subject Should Matter To You

Being passionate about a subject is an important thing to consider when you select a niche.  You should plan on blog writing regularly at least once a week for quite some time.  So, it makes sense to choose a topic that personally interests you to prevent your blog from becoming boring and stale.  Your readers will notice if you lack excitement about your subject.  Choosing a niche that matters to you will also keep you motivated and writing in the long run.

There will be days that you aren’t enthused about writing your blog, but it needs to still give a sense of excitement and authority.  The more passionate you are and informed on the subject matter the better you can write about it.  

Selecting a Profitable Niche

The ideal way to bring in revenue from your blog is by choosing a profitable niche.  This means selecting a niche that a large number of people are also interested in.  A good way to determining this is by using a keyword analysis tool like Google Adwords Keyword Planner or Copyblogger’s Keyword Research.


Start by entering keywords that are related to your topic and see how many searches are being done for those specific terms.  Choose something that shows at least a few hundred searches a month to ensure your site’s traffic will increase.

If you want to have a successful blog it’s important that you have a Blogging Plan.  This plan should include all the important steps for starting a blog along with a content plan.

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