Nowadays, businesses, both small and big, are using Social Media as their primary platform to promote their products and services. This is because of the increasing internet participation amongst people across all divides.
One of these many Social Media platforms is the Snapchat which is a multimedia mobile application, focused on image messaging and is being used by Internet Marketers now for the purpose of brand awareness.
According to the statistics of the volume of Snapchat users on a daily basis, it is beyond doubts that this application can be valuable when it comes to being used as a marketing tool for business. On most occasions, a marketing platform is identified by its ability to reach a wide base of people ad users.
According to recent statistics, Snapchat is accessed by over forty one percent of all adults in the United States of America alone. These statistics alone should impress any marketer of business in this nation. Aside from that, one should note that Snapchat receives millions of new subscribers on a daily basis over the world half of whom are aged above twenty five years.
A platform like Snapchat that has more than half of its users aged above 25 years is a significant tool that can be used by Internet Marketers and businesses to further their agendas.
There are a number of reasons for this.
First of all, users above this age are considered as mature and able to understand the direction of their economies in terms of the goods and service that trend. This is an important aspect for marketers. Businesses and marketers target people that are able to understand the values of whatever goods and services on sale.
Secondly, people aged above 25 years form a greater percentage of consumers or rather buyers of goods and services marketed in the internet. It becomes therefore very imperative for Internet Marketers to direct their attention towards marketing platforms that has an audience aged above 25 years. These are the actual buyers of such goods and services. The ability of Snapchat to attract an audience of this nature makes it and invaluable tool for internet marketers and businesses.
Lastly, as an Internet Marketer, it is very important to note that when using Social Media platforms, we need to choose those that still aren’t being flocked much by other online marketers. Yes, Facebook and Twitter are the most popular platforms, but since these two are the most being used, you can be sure that the competition is very high which is very overwhelming for users.
And since Snapchat is yet to be fully exploited as a marketing platform, it is therefore one of the few social media platforms that has a wide range of audience but only a limited number of businesses trying to exploit such audiences for business growth.